Susie BranaganConsulting Discovery call

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Healthcare technology advisory

Your product is about to meet a nurse on her twelfth hour.

Technology succeeds when it reflects the realities of the people expected to use it. I bring frontline clinical insight into product strategy, adoption, communication, and growth — before the market teaches you the same lesson at a much higher price.

The gap

Most healthcare technology doesn't fail on the demo. It fails on the unit.

The pilot goes well. The champions are enthusiastic. Then the product reaches a floor that is three nurses short, mid-code, with a family in the hallway — and the beautifully designed workflow becomes one more thing between a clinician and a patient.

Nobody files a complaint. Clinicians are trained to make broken systems work and to stay quiet about it. So your dashboards look acceptable while adoption quietly stalls, renewal conversations get harder, and no one on your team can explain why.

I have been the nurse working around the product. I have been the executive selling it. I have sat in the rooms where enterprise decisions get made about clinical tools by people who have never worked a shift. That is the gap I close.

Focus areas

Where a clinical voice changes the outcome.

Engagements are scoped around the decision in front of you, not a fixed package. These are the five places the work most often lands.

01

Clinical advisory

A standing clinical voice for your product, commercial, and leadership teams. Roadmap review, feature prioritization, safety implications, and the honest read on whether a clinician will actually do the thing your flow assumes they will do.

02

Product & workflow insight

Workflow reality-testing against real shift conditions: staffing gaps, interruptions, alarm load, charting burden, handoff, night shift. Where your product adds cognitive weight and where it genuinely gives time back.

03

Healthcare AI advisory

What clinicians will trust, what they will quietly override, and what will get your model ignored on day three. Documentation, triage, monitoring, and safety tooling reviewed by someone who has implemented AI at enterprise scale and used it at the bedside.

04

Clinical content strategy

Messaging, education, and enablement material that clinicians recognize as true. Nurses can spot copy written by someone who has never worked a shift in about four seconds — and once they do, they stop listening.

05

Executive thought leadership

Co-authored articles, conference presence, podcast appearances, panel representation, and executive briefings that give your company a credible clinical voice in the conversations that shape the market.

How we work together

Four ways in.

Scope and investment are set after a discovery call, based on the decision you are trying to make and how fast you need to make it.

Model 01

Clinical advisory retainer

An ongoing seat at your table. Recurring sessions with product, clinical, and commercial leadership, plus asynchronous review of what you are building and how you are talking about it.

Best for: companies in active build or scale, where clinical questions come up weekly.

Model 02

Clinical reality sprint

A focused review of one product, launch, or workflow. Structured walkthrough against real conditions, a written findings document, and a working session with your team on what to change and in what order.

Best for: a launch that stalled, a redesign, or a roadmap decision with real money behind it.

Model 03

Clinical advisory board seat

Formal advisory board participation, including diligence support, clinical validation for investors and buyers, and representation of the frontline perspective in board-level discussion.

Best for: companies building clinical credibility with buyers, boards, or capital.

Model 04

Voice & visibility

Co-authored thought leadership, keynote and panel representation, podcast appearances, and clinical content programs that put a real nurse's voice behind your point of view.

Best for: marketing and executive teams who need clinical authority, not another vendor blog.

Single-session clinical product feedback is also available for smaller teams — an hour of direct, unfiltered review from a 25-year nursing veteran who has sat in the boardroom and at the bedside. See session options

Proof

What technology leaders say.

And what the conversation actually sounds like — two appearances on AI in healthcare, unedited.

Susie doesn't just understand the human side of healthcare; she has lived every dimension of it. Our conversation on The Signal Room was one of the most grounded and honest discussions I have had about what it actually takes to build trust before you can build anything else. Every leader responsible for technology transformation in healthcare needs her voice in the room.

Chris Hutchins Founder & CEO, Hutchins Data Strategy Consultants · Host, The Signal Room

An extremely well-spoken, intelligent person who has an incredible story and background. Susie's insight and perspective add unique value when working on digital health projects with nurses in mind.

Jonathan Levine Digital Health Executive · via LinkedIn
Copper Digital · Play

If AI Can't Handle a Nurse's Bad Day, It Shouldn't be in Healthcare

The Signal Room · Play

Building trust before you build anything else

All media & podcast appearances

Technology succeeds when it reflects the realities of the people expected to use it.

Susie Branagan, BSN, RN

Next step

Put a real nurse in the room.

Thirty minutes on what you are building and where it is meeting resistance. If clinical advisory is not what you need, I will say so.